Sitting at the fascinating intersection of fine art and mass communication, posters wield the power to condense intricate societal messages into compelling visual stories. Throughout history, they've mirrored the zeitgeist of eras while also steering them. Whether through vibrant illustrations, bespoke typefaces, or poignant imagery, posters have imprinted themselves on the collective consciousness, spearheading social and political revolutions and etching into our shared cultural legacy. The allure of this ostensibly straightforward medium lies in its duality: it's both a societal mirror and an agent of change.
From 8 to 17 September 2023, Bucharest, renowned for its architectural grandeur and flourishing arts community, will unfurl the second &NowEast Poster Festival. Orchestrated by Andrei Grosu and the Local Design Circle collective, the event taking place across Piata Amzei is an ode to the rich legacy of poster design and a deep dive into its ongoing evolution in Eastern Europe. At the heart of this exploration pulses a pivotal question: "Is there an Eastern European visual genius loci?"